In the modern day we have seen a massive growth around multimedia and interactive output increases due to the rise we as creative have to develop the skills to host for all different type of media output. 

Chosen Brand

This project is all about developing within this space as a photographer. It's a challenge to switch to video. 

For my brand I have chosen to do "NESCAFÉ DOLCE GUSTO" a coffee machine. That brings, you know the fresh tasty coffee right at your house. I'm so good, so choose the fact that it's so easy to make a coffee and the fact that I ve got it in my house. 

When it came to making a video, the idea is pretty simple. Showcase my experience with the machine and how easy it is to make it coffee. I have chosen to use a instagram layout. This is one of the social media options in the brief. 

On Instagram, you have the choice to showcase reals. Reels is a video format way of putting our media. The reason I have chose. This is because a lot of companies nowadays are looking for individuals. That are able to create adverts and promotions material for social media. Social media has become such a massive part in everyone's lives. Nowadays, everything we see read about most likely comes from social media. 

It's the modern day newspaper, as many people would say.

When it came to making the bill, I wanted it to be quite a simple storyline. The storyline is basically b waking up to make a coffee and realising we don't have any milk. The idea is that with this machine, you don't need milk or anything like that. All you need is a pod, you pop the pod.In the machine and you have a fresh, amazing coffee right there, and then.

COFFEE ADVERTS

https://youtu.be/xYbq1C2HCN8?si=-tj5p17nTFTuN7kG

This advert is quite funny. Due to the fact there is kind of making you question how good this coffee is uns. It's captivating to the audience to watch. And listen in question, how good can this coffee really be from this machine.

Software

There is professional standards as well such as Premier pro. But when it comes to promoting on social media, a lot of companies will actually just use the instagram app to produce the video. As long as the video is captivated, I'm planned outs. It makes the audience like and share this product. That is the main aim when using social media to promote a sale. 

Personally when I created this reel I used Canva, which is becoming a very much professional standard within the industry. Nowadays, due to how easy in accessible, the actual app is to use. Anyone can make a really high quality video using this simple app. 

Conclusion